OVERVIEW
Located conveniently near Saswad on the Hadapsar-Jejuri road, Vaibhav Hotel is more than just a pit stop. It is a comprehensive dining and party destination.
The various experiences are brought under one umbrella through:
- Masala Street
- Ice n Spice
- Terrace Court
- Bageecha
- Royal Banquet
The options range from family dining and outdoor experiences to partying and banquets. However, the brand experience required more defined storytelling and recall across platforms.
TASK & ACTION
Establish a strong brand identity that projects Vaibhav Hotel as one destination with multiple experiences.
Unify all restaurants under a single brand voice while emphasizing their uniqueness.
Establish consistent social media communication that generates foot traffic, inculcates local recall, and positions Vaibhav Hotel as the preferred destination near Saswad for dining and partying.
RESULT
A defined story that conveys diversity without chaos.
Each restaurant now has a distinct identity that is part of the larger Vaibhav experience.
Better visual cohesion, more defined messaging, and consistent engagement have helped establish Vaibhav Hotel as a reliable dining and party destination on the Hadapsar-Jejuri road.
